Look for promotional packs of Kellogg’s cereal and snacks, including Rice Krispies, Frosties, Crunchy Nut and Squares (norm £2ish-£4ish at most supermarkets), to get ‘free’ adult entry via a voucher for 30 Merlin attractions until 30 Jun 2018.

Effectively this is a 2for1, as you must buy a full-price on-the-gate child or adult ticket to get the free adult entry, but this could actually work out better than a 2for1 ticket if you’re an adult going with a child as generally child tickets tend to be cheaper than adult ones.

The vouchers can be exchanged for entry on the day at Merlin attractions such as Legoland, Alton Towers, Thorpe Park, Chessington, Sea Life centres and sanctuaries, the Dungeons and Madame Tussauds. Some dates are excluded and these vary between attractions – see ‘more info’ below.

Promotional packs will be readily available in stores until May, but they’re subject to availability and will be harder to find after that.

How much you can save

To illustrate the strength of this offer, below we compare what you’d pay for one child and one adult at Alton Towers using this deal versus two other fairly standard theme park promotions:

  • With the Kellogg’s deal, you have to buy a child ticket on the gate – which at Alton Towers is £46.80. Add £3ish for the cereal and it’s £50ish in total. But as you’ll get an adult ticket free (normally £52.80), this deal trims the cost of an adult and child ticket by about £50.
  • If you used a standard 2for1, where the cheapest of two tickets is free, it’d be like the Kellogg’s deal in reverse. So you’d pay £52.80 for an adult ticket and get a child ticket free. The saving would therefore be £46.80 (about £3 less than above), so the Kellogg’s offer beats it.
  • If you booked online five days in advance, you could get a child ticket for £27.50 and an adult ticket for £32 (£59.50 in total). So you’d save about £40 buying in advance instead of at the gate. But again, the Kellogg’s offer wins as it’ll save you about £10 more.

These examples are based on visiting Alton Towers – find ticket prices for other attractions and see all our theme park deals to check which works best for you.

You can also book online

To guarantee entry and beat the queues at selected attractions, there’s also an option to book your tickets online in advance using unique codes found on Kellogg’s cereal packets (though you’ll still pay the on-the-gate price). Technically, these codes can be combined with the physical vouchers to obtain two free adult tickets with two full-price child tickets purchased – see ‘more info’ for full details.

More info

Ensure you take the voucher with you on the day. It can only be used against the gate price, not the discounted online price. The age classification for an adult ticket varies between attractions so make sure you check before you go. Valid for standard entry tickets only.

Also check the venue’s individual opening dates as some are closed at certain times of the year. There are also some extra excluded dates in 2017 listed below (2018 exclusion dates will be available from the end of the 2017 season):

  • 21-31 Aug at all attractions
  • 8-9 Apr, 14-17 Apr and 31 Dec at Shrek’s Adventure! London
  • 14-17 Apr and 27-29 Oct at The London Dungeon
  • 8-Oct-5 Nov at The Blackpool Tower Eye and The Blackpool Tower Circus (The Blackpool Tower Eye is open subject to weather conditions)
  • 20-31 Oct at Thorpe Park
  • 28-31 Oct at The Blackpool Tower Dungeon, 27-29 Oct at The York and Edinburgh Dungeons
  • 19 Aug-3 Sep and 1-31 Dec at Legoland Windsor
  • 14 Feb, 8-9 Apr and 31 Dec at the Coca-Cola London Eye


Promotional vouchers don’t guarantee entry into attractions in the event of venue capacity being reached. Offer can’t be used with any other offer or concession, reward or loyalty schemes.

Or book online in advance using promo codes on cereal packets

To guarantee entry in advance, you can book tickets online (excludes The Blackpool Tower Circus) at a special Merlin website ahead of your visit. To do this, you need a unique 10-digit code found on promotional packs of Kellogg’s cereal only, either underneath the carton flap or on the base of the box.

This method of redeeming the offer requires you to pay the gate price in advance and print out your tickets. At selected attractions, you can scan these tickets and walk right through the gates, enabling you to beat the queues.

After you have booked your tickets it maybe worth checking out the Cheapest way to book from Alton Towers Direct.

Use code: BRO50 for hotel rooms for a family of 3 for just £40! This is including breakfast and a comfy room!


*Offer is subject to change and availability. Up to 50% off sale is valid on stays from 19th May 2017 until 5th November 2017 at the Alton Towers Hotel, Splash Landings Hotel and Enchanted Village Woodland Lodges when booked by midnight, 30th June 2017. Saving percentage varies by stay date and is subject to change and availability. Offer excludes CBeebies Land Hotel, Enchanted Village Treehouses and themed suites in Alton Towers Hotel and Splash Landings Hotel. Evening entertainment is subject to change and availability, please check the information boards in the hotel on the day of your arrival. Breakfast is included with all packages unless stated otherwise at the time of booking. 2 days for 1 entry must be taken on consecutive stay dates with a hotel stay in the middle. 2nd Day FREE does not apply where the Theme Park is closed on the 2nd day of your stay. 2 days for 1 entry does not apply to themed weekends held at the Alton Towers Resort Hotels. Offer excludes bookings with Merlin Annual Passes. Resort benefits, extras and activities are subject to change and availability. Theme Park, Waterpark, Golf and Spa entrance/treatments and all other chargeable activities are not included. Please note: additional charges apply for upgrades. Room prices vary and are subject to change. All rooms are subject to availability at time of booking. Alton Towers Resort reserves the right to remove all discount offers without prior notice at any time during the promotional period

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